Social media has become one of the most powerful tools for event promotion and event discovery. Platforms like Instagram allow organizers to reach new audiences, build excitement, and convert interest into ticket sales.
Today, social media plays a major role in event marketing. In fact, 77% of event marketers use social media to promote events before and during the event, making it one of the most important promotional channels.
Through working with different organizers, we’ve seen how consistent social media marketing and clear communication help events gain visibility and attract more attendees. You can check out our Instagram page for more insights! You can also explore events currently promoted on our platform to see how organizers present their listings.
In this guide, we explain how to effectively promote an event on Instagram and social media and turn online engagement into real attendance.
How We Support Your Event Promotion
Our marketing team helps amplify your event across Instagram and email marketing channels using the content you provide.
Our support includes:
- Publishing a dedicated Instagram feed post on our page featuring your event
- Tagging your account and collaborators such as artists, speakers, and venues
- Sharing Instagram Stories with direct ticket links
- Resharing your Instagram Reels to increase organic reach
- Featuring your event in our email newsletter with a clear call to action
- Posting a reminder story two days before the event to capture last-minute interest
These actions help maintain visibility throughout the promotion cycle and ensure your event reaches a wider audience.
What We Need From You to Get Started
To run a successful event marketing campaign on social media, we recommend sharing the following assets two to three weeks before the event date.
Required materials include:
- A high-resolution square event poster for Instagram posts
- Vertical videos for Reels (if available)
- Instagram handles for collaborators
- Story-ready visuals optimized for mobile
- Complete captions with event details, hashtags, and ticket links
Confirming collaborators early helps maximize reach by allowing everyone involved to cross-promote the event on their own channels.
How to Promote Your Event on Instagram and Social Media
While platform promotion is important, the strongest results happen when organizers actively promote events themselves.
1. Optimize Your Instagram Profile
Add your ticket link to your Instagram bio or Linktree and clearly mention the event.
This ensures visitors can quickly access your event page or ticket platform.
2. Use Feed Posts to Announce the Event
Create feed posts or carousel posts to announce your event and share updates.
Pin the announcement post so it stays at the top of your profile.
3. Use Instagram Reels for Maximum Reach
Reels are one of the most powerful formats for organic reach on Instagram.
Posting one or two promotional Reels using trending audio can significantly increase visibility.
For tours or recurring events, creating one strong promo video and reusing it throughout the campaign often works best.
4. Stay Active With Instagram Stories
Stories help maintain engagement and remind followers about your event.
Use features like:
- Countdown stickers
- Ticket links
- Polls and Q&A stickers
- Event reminders
- Reposts from collaborators
Instagram Stories are particularly effective because they allow quick, interactive engagement with followers.
5. Post at Key Moments Before the Event
Timing is crucial for event marketing success.
Recommended posting schedule:
- One week before the event
- Two days before the event
- On the event day
Use urgency-driven messaging such as:
- “Limited tickets available”
- “Last chance”
- “Final ticket release”
These phrases encourage audiences to buy tickets before the event sells out.
Bonus: Using Paid Ads to Promote Your Event
For organizers looking to expand their reach beyond organic promotion, paid advertising can provide an additional boost.
You have two options:
Run ads from your own Instagram account
This gives you full control over budget, targeting, and campaign optimization.
Boost posts through our account
You provide the advertising budget, and we manage the boosting with basic targeting for an additional fee.
Paid ads are particularly useful for last-minute promotion or expanding audience reach.
Final Thoughts: Social Media Is Key to Successful Event Marketing
Successful event promotion is always a shared effort between organizers and promotional platforms.
When platform support and organizer activity work together, events benefit from:
- Stronger reach
- Higher engagement
- Increased ticket sales
With the right creative assets, consistent posting, and smart timing, social media becomes one of the most powerful tools for promoting events and filling your venue.tists, speakers, and venues. We also share Instagram Stories with direct ticket links, reshare your Reels when available, and feature your event in our email newsletter with full details and a clear call to action. To maintain momentum, we post a reminder story two days before the event to boost last-minute visibility.
List Your Event and Reach More Attendees
If you’re planning an event and want to reach a wider audience, you can submit your event directly on our platform. Listing your event allows it to be featured across our website, Instagram channels, and newsletter, helping you connect with people actively looking for things to do. Simply create an organizer account, add your event details, and start promoting it to a growing community of event-goers.
